In 2022, one of the first acts of incoming Mayor of Croydon, Jason Perry, was to revoke the London borough’s Suburban Design Guide, an award-winning bit of planning policy which is widely held to have resulted in an impressive increase in the number of completed homes but which, at the same time, caused consternation within the leafier parts of the borough. This wasn’t a surprise: scrapping the SPD had been a key tenet of his election manifesto.
“In order to address the imbalance in planning I will drop the dreaded design guide that is driving so much destruction of homes in our borough and revisit the local plan, so that I can remove the intensification zones designed to further destroy the character of Croydon. For too long planning has been density-led in Croydon and we need to get back to a design-led approach that respects the wonderful character found across the borough.”
Jason Perry, Election Manifesto, (no longer accessible online)
The success of Croydon’s SPD has been the subject of much subsequent analysis, which suggested that the document had a profound impact, resulting in nearly 2,000 homes being built on small sites during a three-year period from 2018 to 2021. Research outfit Centre for Cities covered this extensively, finding a huge uplift—and subsequent collapse—in the number of homes consented within minor planning applications (those delivering fewer than 10 homes) either side of the policy being in place. This conclusion was based on earlier research from the Greater London Authority which noted a leap in small site housing delivery in the period immediately after the document was in place.

“There was a particularly large increase in building on small developments in Croydon after it introduced supportive planning guidance, with net completions rising from 770 in 2012/13 to 2016/17 to 1,965 in 2017/18 to 2021/22 – almost three times as much as the next placed borough (Barnet, with 710 net completions).”
Housing in London, James Gleeson / GLA, October 2023
This figures are striking, but they’re not the whole story. The research considered only minor planning applications (comprising fewer than 10 homes) rather than the small site definition established in the London Plan that was published in late 2017 and adopted in 2021. For example, the Croydon SPD promoted the idea of aggregated intensification, focused in particular around three suburban neighbourhood, where rows of detached houses could be demolished and replaced with blocks of flats. This extract from the document shows one example of how this might be achieved:

A real-life illustration of this can be found in Purley, where three large houses were demolished to make way for 30 flats, resulting in a net gain of 27 homes. This application, any many like it, were not captured by the GLA’s research, even though it falls within the London Plan’s definition of a small site.


The application on Russell Hill was approved under delegated powers by Croydon’s planners in December 2017; nearly a year before the SPD was published in draft (and the same month that Sadiq Khan’s draft replacement London Plan was released).
The officer’s report accompanying the approval noted that “Representations have raised concern over the intensification of the site and overdevelopment. The site is in a suburban setting with a PTAL rating of 4 and as such the London Plan indicates that the density levels ranges of 200-350 habitable rooms per hectare (hr/ha) and the proposal would be in excess of this range at 364hr/ha. However, the London Plan further indicates that it is not appropriate to apply these ranges mechanistically, as the density ranges are broad, to enable account to be taken of other factors relevant to optimising potential, such as local context, design and transport capacity.“
The report makes interesting reading. Throughout, the case officer makes it clear that this type of site should be developed for high-density housing, and subjective reasons for refusal are quickly batted away. There is a strong presumption in favour of intensification, taking precedence over concerns about scale, overdevelopment and impact on neighbours.
When Khan’s first London Plan was published in draft at the end of 2017, policy H2 defined a small site has having both an area no greater than 0.25ha (2,500sqm) and yielding no more than 25 new homes. During the lengthy adoption process, this latter threshold was dropped, with only the plot size remaining. As part of this dedicated policy, H2 also established targets for each of the boroughs, setting out how many dwellings must be found on small sites.
At 15,110 homes, Croydon was given the highest absolute target of any of the London’s planning authorities, although this was slashed to 6,410 homes when the plan was adopted in 2021. Boroughs were encouraged to introduce dedicated policies to respond to this requirement: the Suburban Design Guide was the council’s way of rising to meet this challenge (our own version, for Lewisham, was adopted in 2021).
But if we look more closely at the numbers, we can see that Croydon’s small site approvals had begun climbing well before this, jumping from 307 homes approved in 2015 to 555 the following year, before rocketing to over 1,200 the year after. For comparison, Barnet’s figure for 2017—the next highest in London—was a mere 494 homes.
In fact, by the time that the SPD was published in draft, Croydon’s small site approvals had already peaked, dropping to 1,005 homes in 2018, and 898 in 2019, just as the policies of the suburban design guide kicked in. In line with every other borough, 2020 saw a catastrophic collapse in small site housing approvals as the pandemic took hold.
Given the length of time it takes to prepare, submit and determine a planning application (sixth months at best; more likely between nine months and a year) applicants must have been confident to make decisions to proceed several years ahead of the SPD being in place. What can have given them the confidence that taking this kind of planning risk, on such ambitious proposals, was worthwhile?
Using data extracted from the London Planning Datahub, the animation below shows the chronology of small site approvals across Croydon during the decade from 2015. Each dot on the map represents a planning application that was approved during each month, the size of the dot proportional to the net number of homes it contained. Orange ones represent those approved prior to the SPD being consulted, purple during the consultation period; and blue after its adoption.
With the exception of the Brighton Road cluster, the four areas identified for intensification within the SPD saw very little development during this period. “War on the suburbs” this was not.
If we look at the quarterly breakdown for 2015-2020, we can see that nearly 400 homes were approved (and subsequently built) in the final three months of 2017, almost a year before the SPD was published in draft for the first time. Approvals dropped by half in the new year, before jumping back up once the design guide broke cover.
Given the time required to assemble a compliant planning application, it’s likely that these schemes were being prepared at least six months to a year ahead of approval, meaning that applicants clearly had confidence that their development would be granted consent.
At the same time, Croydon Council was embarking on an ambitious, but ultimately ill-fated, programme of direct delivery through its housing vehicle Brick by Brick. In the second quarter the council approved 291 of its homes. But the contribution to the overall number of dwellings delivered after 2015 was modest.
By far the greatest criticism of the policy was from the southern wards; those largely Conservative-voting neighbourhoods on the edges of the green belt. Yet the distribution of new homes under this regime was broadly evenly split across Tory and Labour-voting areas, although it is true to say that there was a slight shift in the years immediately following the formal adoption of the SPD. Claims that this was the imposition of mass development on Conservative-voting wards by a Labour administration were unfounded – particularly when one considers that the denser northern (Labour-voting) wards cover around a third of the southern ones, whilst accommodating the same number of new homes; as well as the huge towers rising around East Croydon station, which in themselves added many thousands of new flats.
To be fair, what was happening at the time in some of Croydon’s suburbs was pretty wild. I understand why residents of Banstead Hill might have felt upset by the scale of redevelopment happening around them…at least until the developers started knocking on their doors, chequebooks in hand.

What seems apparent from the data, however, is that the SPD was probably not the catalyst for the huge number of homes delivered across the borough in the decade following Labour taking control. Given that the peak year for approvals happened before the document was even published in draft, it’s impossible to ascribe the high volume of permissions to the implementation of the SPD itself. In fact, there was a distinct reduction in small site approvals post-2019 period; just as the document can into force.
I’m convinced that the reason so many homes were approved on small sites in Croydon was not the introduction of the Suburban Design Guide SPD, but rather a culture of permissiveness that stemmed from the Labour administration’s re-election in 2014—and that the SPD was actually a product of this permissiveness, rather than the catalyst for it.
So, what lessons can we draw from this conclusion? The introduction of dedicated policy guidance is appropriate if boroughs want to see an uptick in the number of homes delivered on small sites. But this should be seen as a means by which to improve the quality of schemes that come forward.
To enact real change—to make a meaningful dent in the shortage of homes that the capital, and the country, desperately needs—planning departments have to fundamentally rethink the way in which they consider intensification. Change is good; preservation is not always the correct option.
As the draft London Plan from December 2017 clearly stated, “the emphasis of decision-making should change from preserving what is there at the moment towards encouraging and facilitating the delivery of well-designed additional housing to meet London’s needs.”
This paragraph was removed from the document on its adoption in 2021. Perhaps it’s time to put it back?
Timeline of the Croydon Suburban Design Guide SPD
- Nov 2017: Strategic Housing Land Availability Assessment indicates need for high small-site targets.
- Feb – Mar 2018: Informal workshops, engagement with residents’ associations and the Planning Committee regarding suburban intensification.
- Sept – Oct 2018: Public consultation held on the draft Suburban Design Guide
- April 2019: Croydon’s Suburban Design Guide (SPD2) formally adopted
- March 2021: London Plan formally adopted, reducing small site targets for Croydon
- June 2022: Executive Mayor proposes revocation of the SDG to move away from density-driven targets
- July 2022: Suburban Design Guide formally revoked following local opposition to densification






















































